Second Annual Dos Equis 3X3U National Championship to Feature Some “Interesante” Additions

Second Annual Dos Equis 3X3U National Championship to Feature Some “Interesante” Additions

CHICAGO (February 18, 2019) – Building off an exciting inaugural event in 2018, Intersport today announced details for the second annual Dos Equis 3X3U National Championship, including its list of players named to the 2019 late season watch list.

 

The three-day competition will be held April 5-7 at Mall of America, marking just the second live sporting event to ever originate from the country’s largest retail and entertainment destination and the first in more than 20 years. All-Star teams of seniors representing every Division I conference will compete for a $150,000 prize pool, where the champions will take home $100,000, double the prize money from a year ago. The remainder will be paid out in $1,000 installments during pool play action.  Additionally, the championship team will earn the right to compete in the 2019 USA Basketball 3x3 Open National Championship in May.

 

Also this year, the Dos Equis 3X3U National Championship will introduce partnerships with world-renowned brands Hooters, Rocket Mortgage and Old El Paso. These highly engaged brands elevate an already robust portfolio of event partners, including title sponsor Dos Equis, which will add to the excitement of college basketball’s most “Interesante” tournament.

 

"It's a proven fact that nothing goes better with three-on-three basketball than a cold beer, so we’re excited to be back headlining the Dos Equis 3X3U National Championship again this year,” said Quinn Kilbury, Head of Partnerships and Consumer Experience at Heineken USA. “While last year’s event was off-the-charts in excitement, this year we’re bringing a huge dose of Interesante…in the form of literal mountains of cash for our winners.”

 

All games of the Dos Equis 3X3U National Championship will be carried live on Twitter or ESPN2. Pool play will begin at 3 p.m. ET on April 5, with 24 games streamed live exclusively on Twitter. Pool play will continue on April 6 at 9:30 a.m. with 24 more games streamed live exclusively on Twitter. Round of 16 and quarterfinal games will be streamed live exclusively on Twitter at 10:30 a.m. on April 7, with semifinal, consolation and championship games televised live on ESPN2 later that day at 3 p.m. Returning to call all the action throughout the tournament will be the voice of FIBA 3x3 basketball, Kyle Montgomery, with Robbie Hummel of ESPN and Tate Frazier and Mark Titus of The Ringer’s One Shining Podcast providing color commentary and sideline coverage. Barstool Sports’ Bobby Reagan will also serve as a social media correspondent.

 

Admission to the Dos Equis 3X3U National Championship is free and fans are encouraged to be part of the atmosphere during regular Mall of America operating hours (10 a.m. – 9:30 p.m. CT on April 5-6, 11 a.m. – 7:30 p.m. CT on April 7).

 

“The inaugural Dos Equis 3X3U National Championship was an incredible success, and we are prepared to take it to another level this year,” said Intersport executive vice president Drew Russell. “With the backdrop of Mall of America creating a truly unique environment, these athletes will have another great opportunity to showcase their talents to a national audience and position themselves for future professional opportunities in the game of basketball.”

 

Over their college careers, the 128 players who will be part of this year’s Dos Equis 3X3U National Championship have played in front of thousands of fans in arenas all around the country. None of those experiences will be quite like the one they’ll have when they take to the half-court inside Mall of America, the most popular tourist destination in Minnesota with more than 40 million visitors each year. The Dos Equis 3X3U National Championship will be staged in the Rotunda at the Mall, which hosted the first WCW Monday Nitro in September 1995. It will be just the second live sporting event to be broadcast in the Mall’s history.

 

“We recognize the unique nature of the Dos Equis 3X3U National Championship, and knew it needed a one of a kind venue to serve as host here in the Twin Cities,” said Jill Renslow, senior vice president of marketing and business development at Mall of America. “The energy that lives within Mall of America every day will be amplified by the enthusiasm and passion of not only these players but also the countless basketball fans who will be visiting during that time. We’re excited to have a front row seat to this year’s action and bring another exceptional event to Mall of America.”

 

With the help of the event’s player selection committee, which includes a variety of media experts from ESPN, The Athletic, CBS Sports, NBC Sports, Fox Sports, The Ringer and more, Intersport announced the players named to the Dos Equis 3X3U National Championship late season watch list. The final roster of players, all of whom will complete their college eligibility at the end of the season, will represent each of the 32 Division I conferences. Last year, the Big Ten team of Indiana’s Robert Johnson, Minnesota’s Nate Mason, Ohio State’s Jae’Sean Tate and Purdue’s Vincent Edwards took home the inaugural 3X3U title.

 

The complete Dos Equis 3X3U National Championship late season watch list can be found here. Final rosters will be announced prior to the start of the championship.

 

Bragging rights for the winners won’t end in Minnesota; the 2019 champion will earn the right to represent the Dos Equis 3X3U National Championship at the USA Basketball 3x3 Open National Championship later this spring. There, athletes will have the opportunity to be selected to represent the United States in the 2019 FIBA 3x3 World Cup, held June 18-23 in Amsterdam, Netherlands. Participating athletes will also be considered for the USA Basketball 3x3 athlete pool, which may lead to future opportunities in other FIBA 3x3 competitions. Of note, the 2020 Olympic Games in Tokyo will feature 3x3 basketball as a medal sport for the first time.

 

For more information on the Dos Equis 3X3U National Championship, including event updates, details, rules and more, follow us on Twitter at @3X3UHoops or online at www.3X3UHoops.com.

 

2019 Dos Equis 3X3U National Championship Broadcast Schedule (All times are ET)

 

Date

Tournament Schedule

Time

Live Coverage

Friday, April 5

Pool Play (24 games)

3 p.m.

Twitter - @3X3UHoops

Saturday, April 6

Pool Play (24 games)

9:30 a.m.

Twitter - @3X3UHoops

Sunday, April 7

Round of 16 & Quarterfinal Games

10:30 a.m.

Twitter - @3X3UHoops

Sunday, April 7

Semifinal, Third-Place & Championship Games

3 p.m.

ESPN2

 

 

About Intersport

Since 1985, Intersport has been an award-winning innovator and leader in the creation of sports, lifestyle, culinary and entertainment-based marketing platforms. With expertise in Sponsorship Consulting, Experiential Marketing, Hospitality, Customer Engagement, Content Marketing, Productions and Sports Properties, this Chicago-based Marketing & Media Solutions Company helps their clients to create ideas, content and experiences that attract and engage passionate audiences. To learn more about Intersport, visit www.intersportnet.com, like us on Facebook or follow us on Twitter and Instagram.

 

About HEINEKEN USA
HEINEKEN USA Inc., the nation’s leading high-end beer importer, is a subsidiary of HEINEKEN International NV, the world’s most international brewer. Key brands imported into the U.S. are Heineken®– the world’s most international beer brand, Dos Equis, Tecate and Strongbow Hard Apple Ciders. HEINEKEN USA also imports Amstel Light, Red Stripe, Tiger Beer, Newcastle Brown Ale, Birra Moretti, Bohemia and more. For news and updates, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.

 

About Mall of America

At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America with more than 520 world-class retail stores and restaurants; Nickelodeon Universe, the nation’s largest indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience; Hard Rock Café; The Escape Game; CMX Cinemas; and more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to the MSP International Airport. Follow Mall of America on FacebookTwitter and Instagram, and visit our blog. Download the Mall of America app from the App Store for iOS or Google Play for Android.

 

 

Contact:

Dan Mihalik, Intersport, 312-883-3998, dmihalik@intersportnet.com