Dos Equis 3X3U National Championship Heading to Atlantic Station

Dos Equis 3X3U National Championship Heading to Atlantic Station
ATLANTA (Feb. 4, 2020) – The Dos Equis 3X3U National Championship will be taking it outside for its third edition when the championship is contested at Atlantic Station in Midtown Atlanta from April 3-5, 2020.
 
In what is the single-largest gathering of draft-eligible talent in the months leading up to the NBA Draft, the Dos Equis 3X3U National Championship features 128 seniors from all 32 Division I conferences vying for one of the biggest purses at any FIBA-sanctioned 3x3 event. Teams will compete for $150,000, with $100,000 going to the tournament champions. The winning team will once again earn an automatic berth to the 2020 USA Basketball 3x3 Open National Championship in May.
 
Dos Equis returns as the title sponsor of the 3X3U National Championship, marking the third year the iconic brand has partnered with the Tournament. Dos Equis leads a robust roster of event partners that will once again include Rocket Mortgage, Jimmy John’s and Hooters along with new partners Chex, IHOP, Wheaties, Interstate Batteries and BODYARMOR.
 
The Tournament will once again receive non-stop coverage through its broadcast partners Twitter and ESPN. Every second of the 2020 Dos Equis 3X3U National Championship will be available to a national audience beginning with pool play games on Friday and Saturday, April 3-4, and knockout rounds on Sunday, April 5. Twitter will be the exclusive home of pool play games, as well as the Round of 16 and quarterfinal games. ESPN2 will carry the semifinal, consolation and championship contests.
 
2020 Dos Equis 3X3U National Championship Broadcast Schedule (All times are ET)
Date Tournament Schedule Time Live Coverage
Friday, April 3 Pool Play (24 games) 2 p.m. Twitter - @3X3UHoops
Saturday, April 4 Pool Play (24 games) 9 a.m. Twitter - @3X3UHoops
Sunday, April 5 Round of 16 & Quarterfinal Games 11 a.m. Twitter - @3X3UHoops
Sunday, April 5 Semifinal, Third-Place & Championship Games 4 p.m. ESPN2
 
 
Also announced today were the 320 seniors named to the 2020 Dos Equis 3X3U National Championship Midseason Watch List. Ten players from each of the 32 conferences appeared on the watch list, which includes more than 150 Preseason All-Conference honorees and 13 Preseason Conference Players of the Year. Last year, the Dos Equis 3X3U National Championship featured nearly 100 All-Conference honorees, 45 first-team selections, eight conference Players of the Year, 11 USBWA All-District performers and nine conference tournament Most Outstanding Players.
 
The complete 2020 Dos Equis 3X3U National Championship Midseason Watch List can be found under the Watch List tab.
 
“The Dos Equis 3X3U National Championship is unlike any basketball environment around. These elite athletes are entering the prime of their basketball careers, and the fast-paced, physical nature of 3x3 makes this a truly unique experience for players and fans alike,” said Drew Russell, executive vice president at Intersport, which owns and operates the event. “With the spectacle that the Dos Equis 3X3U National Championship drew at Mall of America last year, we knew we had to go even bigger in 2020. With an incredible outdoor venue, fan engagements and attention-grabbing play, Atlantic Station will certainly deliver.”
 
Opened in 2005, Atlantic Station hosts more than 300 events annually, including large-scale experiences such as DirecTV’s Super Saturday Night, Cirque du Soleil and the BB&T Atlanta Open tennis tournament. The mixed-use district features residential, retail and dining options and has quickly become known as Midtown Atlanta’s core entertainment district, making it the perfect backdrop for the Dos Equis 3X3U National Championship.
 
To create a complete experience for fans attending the event at Atlantic Station, the Dos Equis 3X3U National Championship is partnering with 680 The Fan, Atlanta’s first and biggest sports talk station, to host a 3X3U Fan Zone. Musical acts, food trucks, interactive experiences and more will complement the nonstop 3x3 competition taking place all weekend long. Admission to the Dos Equis 3X3U National Championship and the Fan Zone is free.
 
Last year, the team from the Colonial Athletic Association – which was made up of first-team All-Conference performers Jarrell Brantley, Devontae Cacok, Vasa Pusica and Justin Wright-Foreman – went a perfect 7-0 during the tournament and took home the $100,000 grand prize. Brantley and Wright-Foreman were drafted in the second round of the NBA Draft, and are currently part of the Utah Jazz organization. Cacok recently signed a two-way deal with the Los Angeles Lakers.
 
In 2019, the three @3X3UHoops Twitter streams produced more than 7.4 million total live unique viewers, an increase of 1,411 percent from 2018. Additionally, the 2019 Tournament saw a 936 percent increase in total tournament viewership on Twitter (11.5 million views in 2019 compared to 1.1 million views in 2018). Meanwhile, 2019 viewership on ESPN also showed an increase from 2018, including a 7 percent increase in total audience.
 
For more information on the Dos Equis 3X3U National Championship, including event updates, details, rules and more, follow us on Twitter at @3X3UHoops or online at www.3X3UHoops.com.
 
About Intersport
Since 1985, Intersport has been an award-winning innovator and leader in the creation of sports, lifestyle, culinary and entertainment-based marketing platforms. With expertise in Sponsorship Consulting, Experiential Marketing, Hospitality, Customer Engagement, Content Marketing, Productions and Sports Properties, this Chicago-based Marketing & Media Solutions Company helps their clients to create ideas, content and experiences that attract and engage passionate audiences. To learn more about Intersport, visit www.intersport.global, like us on Facebook or follow us on Twitter and Instagram.
 
About Dos Equis
Dos Equis is the number one Mexican franchise draught beer in the on premise. Nationally, Dos Equis has the highest ROS among Mexican Import brands on Draft. The Dos Equis portfolio includes Dos Equis lager, Dos Equis Ambar and the new Dos Equis Mexican Pale Ale (MPA). Dos Equis is imported into the US by HEINEKEN USA Inc., the nation’s leading high-end beer importer, which is a subsidiary of Heineken International N.V., the world’s most international brewer. For news and updates, follow us on Twitter & Instagram @DosEquis, or visit www.dosequis.com.
 

About Atlantic Station:

A national example for sustainable mixed-use communities, Atlantic Station transformed an abandoned industrial site into a thriving retail and entertainment district at the heart of Atlanta’s vibrant Midtown neighborhood. Opened in 2005, Atlantic Station is home to over 586,000 square feet of retail, restaurants and entertainment, including some of Atlanta’s favorites such as H&M, Forever 21, Dillard’s, Regal 18 Atlantic Station Cinema, NaanStop and The Pig and The Pearl, as well as leading employers such as Wells Fargo, and BB&T and a 120-key Twelve Hotel under Marriott’s Autograph Collection. Atlantic Station is in the midst of a major repositioning including a revamped tenant mix, with new retail and restaurant offerings and a complete overhaul of its central park, as well as the inclusion of new multifamily residential units and over 700,000 square feet of new Class A office space. The property is easily accessible for all visitors with free 2-hour parking as well as a free shuttle that runs every 15 minutes between Atlantic Station and the Arts Center MARTA Station 7 days week. www.atlanticstation.com

Contact:
Dan Mihalik, Intersport, 312-883-3998, dmihalik@intersport.global